When we handle your account, Elivate focuses not only on bringing customers to your site but also on conversion rate optimization. We want to know:
With this information, we can determine if the website is delivering on its promises. Which aspects need excitement? Which aspects are off-putting? How is the content’s style helping or hurting your message? CRO must be assessed regularly, and problems must be addressed immediately. Elivate does all of this for you, while keeping your business goals front and center.
When your website was designed, hopefully there was an end goal that could be measured. If not, we will help you determine what aspects could be added to help measure the conversion rate. Beyond that, the conversion rate compares the number of site visits to the level of response. You can measure the conversion rate based on which consumers do one or several of the following:
Elivate does all of this for you, while keeping your business goals front and center.
SEO is measured by how many consumers find your website. CRO is measured by how many consumers stay and how many interact with your business. In other words, SEO can work and work to bring people to your site, but if they don’t stay, there’s something missing or there’s something driving them away.
This is why Elivate provides website design and rich media services. We want to capture the consumer and entice them to act.
Conversion goals and SEO requirements must be kept in mind simultaneously. We want to strike a balance that keeps visitors at the site long enough to act positively toward your product or service.